Kiss basic beauty goodbye, Varsity Beauty was made with athletes in mind. Sweat-tested and transfer-proof, this is real beauty for real athletes.
(And not just any athlete — cheerleaders and dancers specifically.)
SERVICES
Creative Direction
Copywriting
Brand Photography
Brand Video
PR Box Campaign
Merchandising & Activations
KISS BASIC
BEAUTY
GOODBYE
Beauty products were never made with the intention of standing up to the impact, sweat, and lengthy competition days these competitors endure. Varsity Beauty is athlete tested and made for the stage.
PULL FOR A PEP TALK!
To launch on social, influential athletes were sent PR beauty boxes before their biggest competitions of the season. The trophies, the photography, and the messaging were customized for each competition.
THE BEAUTY BAR
At competitions across the US, we created sampling experiences and shoppable fixtures featuring merchandising, brand photography, and video. These activations were accompanied by make-up artists, a larger than life compact and red lip prop, and mirror wall touch-up activation in practice rooms, made large enough to fit full team selfies!
